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Awareness Campaign

AirPockets

Project Details

Goals Spread Awareness about the air pollution in London

Methods User interview, research, branding

Tools Illustrator, Photoshop


This was a group project I worked on, while I was studying Graphic & Media Design at the London College of Communication. We were a group of 5 individuals with different skill sets that created an awareness campaign about the terrible air pollution in London. So our booth "sold" Air Pockets. Our message was that selling clean air will be a necessity in the future, if we do not do anything about the pollution in London. Just like bottled water is a necessity in various countries, packaged clean air will also be demanded.







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